Target Marketing

Target marketing strategy is where the larger market is divided into segments based on consumer characteristics. Products are then developed based on the specific needs of this group. An advertisement like the one above placed in snowboard magazine would be perfect for reaching a specific target audience. Rather than reaching a lot of people that are not interested, they are reaching the specific group.

Business to Business Marketing

Intel is an example of a company that produces it's products to sell to other businesses. In this ad, they are encouraging businesses to use Intel based computers in their office. Intel would also use marketing to sell their products to companies such as Dell and HP.

Consumer Behavior

Consumers often purchase items as a status symbol. This is something that is visible to others and shows that they are of higher social class or at least have an item that is. Some common examples of this include ugg boots, North Face jackets and coach purses. Above are examples of each.