Marketing Research

There are many websites out there that conduct online questionnaires. One example of this is the website u.talk.back. This website is an online opinion panel that conducts research on everything from shopping habits to upcoming television shows. Members of the site are contacted through companies where they shop and asked to join. Once a member, people can gain points to earn prizes. This type of online questionnaire is good because it allows for instant data collection, is low cost and you can use visuals. This is just one example of possible data collection methods in the research process.