Buzz Appeals

The No Stank You campaign in Washington has teens trying to get the t-shirts and make it into the commercials. The non smoking campaign is popular with kids and teens and features local kids. The t-shirts features the message and are kind of an unexpected place to see marketing. The shirts are not just a fad among you people, but a popular item that conveys an important message.

Mass Appeals through Advertising

This is a link to a Juicy Fruit commercial on You Tube. The commercial is an advertisement that will reach a lot of people, which is why it is categorized as a mass appeal. I liked the commercial and thought I would put it on here.

Promotion

When I was snowboarding at the Summit at Snowqualmie this winter I saw this car (found this picture online later). I thought it was a good example of promotions. They were there at the mountain with a similar Red Bull car handing out free Red Bull to people. Overall I thought it was a great promotion for the drink. It really reached people. After all free stuff and out of the ordinary cars will always catch peoples attention.

Pricing

I saw this value last time I was at Dairy Queen. I think it provides pretty good deals for people on a budget. I have seen value menu's at other fast food restaurants in the past, but this one at Dairy Queen was new to me. Pricing like this gets people to buy stuff because it appears to be cheaper.

Marketing Services

One characteristic of a marketing service is perishability. This is often an issue for restaurants. There is a Cow Chip cookie place near where I live. They sell fresh cookies that are very good, and their specialty is large cookies, called "cow chips". Because the cookies cannot be sold at a later date, if you go in about 20 minutes before they close you can get a great discount on all of the cookies that are left for the day! This helps to solve the issue of perishability and brings in more customers.

Managing Product Lines

The brand Gatorade has been around for years. It is a familiar product to athletes and the general population. For as long as I can remember Gatorade has sported the same symbol and brand name. Recently, Gatorade has changed this symbol. Now the bottle is called "G", with Gatorade written in small lettering. There is a new brand identity that the company is creating for Gatorade.The new bottle of Gatorade's new lower calorie version of the drink is shown on the left, with the classic Gatorade symbol on the left. Both still feature the lightning bolt, although it is difficult to tell from the picture.

Creating New Innovative Products

I thought that the new product, Listerine Agent Cool Blue is an innovative way to get kids to keep their teeth and mouth clean. The product is used before brushing and tints kids teeth blue so they pay more attention to where they brush and make sure that they get everywhere clean.