One characteristic of a marketing service is perishability. This is often an issue for restaurants. There is a Cow Chip cookie place near where I live. They sell fresh cookies that are very good, and their specialty is large cookies, called "cow chips". Because the cookies cannot be sold at a later date, if you go in about 20 minutes before they close you can get a great discount on all of the cookies that are left for the day! This helps to solve the issue of perishability and brings in more customers.
Wednesday, April 1, 2009
Marketing Services
One characteristic of a marketing service is perishability. This is often an issue for restaurants. There is a Cow Chip cookie place near where I live. They sell fresh cookies that are very good, and their specialty is large cookies, called "cow chips". Because the cookies cannot be sold at a later date, if you go in about 20 minutes before they close you can get a great discount on all of the cookies that are left for the day! This helps to solve the issue of perishability and brings in more customers.
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