Managing Product Lines

The brand Gatorade has been around for years. It is a familiar product to athletes and the general population. For as long as I can remember Gatorade has sported the same symbol and brand name. Recently, Gatorade has changed this symbol. Now the bottle is called "G", with Gatorade written in small lettering. There is a new brand identity that the company is creating for Gatorade.The new bottle of Gatorade's new lower calorie version of the drink is shown on the left, with the classic Gatorade symbol on the left. Both still feature the lightning bolt, although it is difficult to tell from the picture.