Target Marketing

Target marketing strategy is where the larger market is divided into segments based on consumer characteristics. Products are then developed based on the specific needs of this group. An advertisement like the one above placed in snowboard magazine would be perfect for reaching a specific target audience. Rather than reaching a lot of people that are not interested, they are reaching the specific group.

Business to Business Marketing

Intel is an example of a company that produces it's products to sell to other businesses. In this ad, they are encouraging businesses to use Intel based computers in their office. Intel would also use marketing to sell their products to companies such as Dell and HP.

Consumer Behavior

Consumers often purchase items as a status symbol. This is something that is visible to others and shows that they are of higher social class or at least have an item that is. Some common examples of this include ugg boots, North Face jackets and coach purses. Above are examples of each.

Marketing Research

There are many websites out there that conduct online questionnaires. One example of this is the website u.talk.back. This website is an online opinion panel that conducts research on everything from shopping habits to upcoming television shows. Members of the site are contacted through companies where they shop and asked to join. Once a member, people can gain points to earn prizes. This type of online questionnaire is good because it allows for instant data collection, is low cost and you can use visuals. This is just one example of possible data collection methods in the research process.

Strategic Market Planning

With the current fad of "going green", people every

where are looking for ways to have a green lifestyle. With these ads that I found in an issue of Cosmopolitan magazine, e-bay is promoting the green lifestyle, while also promoting themselves.

Intorduction to Marketing

I thought that this bag was a cool way of marketing and promoting the company. I think it can be considered part of the packaging in the 4 p's. Rather than just having a bag that says the companys name they used this more creative strategy that is very eye catching and different.